CCL is one of Wellington's most successful civil construction companies. But even businesses like CCL can find themselves hit by unfavourable market conditions and suddenly need marketing help. Here's how FryerHQ helped CCL find their voice and tell their story.

Blick believed their market-leading technical expertise set them apart, but customer insight revealed this wasn’t the whole story. That realisation became the foundation for a strategy that aligned the team and sharpened how they deliver value on both sides of the Tasman.