Welcome to the blog

CCL is one of Wellington's most successful civil construction companies. But even businesses like CCL can find themselves hit by unfavourable market conditions and suddenly need marketing help. Here's how FryerHQ helped CCL find their voice and tell their story.

Trying to think back to projects completed years ago is a recipe for frustration, and less compelling stories. In this post we cover the best ways to capture case studies early and get the best stories.

Case studies aren’t just stories, they’re sales drivers. Explore key statistics showing how they build trust and influence buying decisions.

When something matters, we look for proof before we buy. We explore why high-quality customer case studies are one of the most powerful tools to build trust, explain complex solutions, and boost sales, and how to know if they’re right for your business.

Acquiring new customers will always be part of the mix, but it’s also the most expensive way to drive revenue. And increasingly, it's getting costlier. Retaining customers on the other hand, and growing the value of your existing customers, is a less talked about, but more cost-effective, way to grow. 

When The Warehouse recently ran an ad with 'Can't do long division' on a unicorn-themed girl's bag, it wasn't just offensive, it was a textbook example of marketing that forgot the customer.

Ever feel like there's just too much on your plate? A never ending list, that grows faster than you can tick it off? You might need a customer strategy to help focus your efforts, connect with the best customers for your business, and deliver value, to grow value.

Blick believed their market-leading technical expertise set them apart, but customer insight revealed this wasn’t the whole story. That realisation became the foundation for a strategy that aligned the team and sharpened how they deliver value on both sides of the Tasman.