Services
Here's an overview of what I do, but it's not a set menu, and you don't even need to know exactly what you're after. We'll start with a consultation to understand your business and the challenge or opportunity you’re facing, then tailor the best approach from there
Each piece of work is right-sized to fit your business, whether you're a small business just starting out, or a larger business looking to take on a new market.
Customer research
When was the last time you had a real conversation with your customers, or with those who chose a competitor? Do you truly know why people buy from you, or why they don’t? Or customers really feel about your product or service?
Customer and market research sits at the heart of any strong business or marketing strategy. Because to appeal to your market, you have to understand them first.
What this might include:
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Market sizing
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Product or service testing
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Customer satisfaction tracking
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In-depth customer and prospect interviews
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Research programme reviews and recommendations
Customer strategy
A customer strategy goes beyond marketing—it’s a whole-of-business approach. It defines the markets you’re best placed to serve, what matters most to those customers, and how you’ll position yourself in a way that stands out and wins their business.
It creates clarity, focus, and alignment across your team, so everyone understands their role and works toward the same goal.
I work closely with leadership and your wider team to co-develop a strategy that’s clear, understood, and ready to put into action.
What this might include:
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Market sizing
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Competitor analysis
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SWOT
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Customer segmentation
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Positioning
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Priorities and roadmap
Planning and delivery
A strategy left on the shelf won’t help you grow. But it’s easy for day-to-day tasks to take over, pushing the bigger picture aside.
I help kick-start the delivery of your strategy by setting up practical planning processes and prioritising the right activities in the first 90 days, so you can start seeing progress and quick wins.
What this might include:
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Developing planning processes and helping to prioritise activity
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Leading planning workshops with your team
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Creating clear roadmaps so everyone has visibility of what's happening, when, and clear ownership is assigned.
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Running reviews to help celebrate successes, learn and improve.
Sales and marketing
Sales and marketing working together form the growth engine every B2B business needs. Whether you're building the team, developing a shared plan, or need an extra pair of hands for a specific project, I can help.
What this might include:
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Developing a combined sales and marketing plan
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Mapping the customer journey
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Campaign planning and development
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Reviewing agencies and providing recommendations.
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We also offer case study writing services to help showcase your success stories.
I'm based at FryerHQ in the sunny Hawke's Bay. Through technology, and travel when required, I support customers throughout Australia and New Zealand.
+64 21 260 2749
Let's connect
Book your free consultation to see how I can help.