ABOUT ME
Annoyingly customer obsessed - that's me
That might just be the best critique a manager has ever given me.
I’ve always believed that good business comes down to one simple fact: keep delivering what your customers truly need and value, and they’ll keep coming back. The tricky part is making that happen, and that’s where I love to step in and help.
My background
A degree in criminology might seem an odd place to start, but it taught me about human behaviour, what influences decision making, and how to uncover what really matters. That curiosity took me into customer research, where I found my feet (and my passion).
Those early days working with customers directly, hearing firsthand what they valued, what frustrated them, and what they needed, became the foundation for everything I’ve done since. With that grounding, I moved into marketing and never looked back.
My career has covered everything from product launches to retention strategies, marketing automation to sales enablement, across New Zealand, Australia, and the UK.
Over time, I moved into cross-functional senior leadership roles, deepening my commercial skills and gaining hands-on experience in aligning teams, building sales capability, and driving sustainable growth.
Brands I've worked with:
Z Energy I Now NZ I PayPal I Mercer I Environmental Science Research (ESR) I Vodafone I Westpac
MEET
Charlie
Chief Happiness Officer, office feet warmer, treat demander, tennis ball lover, and step count generator, Charlie doesn't get a lot of work done, but he sure makes for a good culture.
Working together
Whatever the project, I work closely with you to make sure everything runs smoothly, and delivers what you need. You'll get a clear plan, a collaborative approach, and open communication, so you're never left wondering what's next.
Starting something new can feel uncertain, so I build in plenty of space upfront for questions, and regular check ins along the way to review progress, share feedback and make sure it's working. And I'm always just a message or call away.
Discovery call
A relaxed, no-pressure chat to understand your business, goals, and what you’re looking for, and whether we're a good fit.
Building the plan
I’ll come back with a clear, practical recommendation on the best way to tackle your challenge.
Collaboration
I work alongside you and your team, because collaboration is key to making the strategy yours, and gaining team buy-in.
Getting results
Whether I’m leading delivery, supporting your team, or handing over with guidance, I’ll make sure you’re set up for success.
GET IN TOUCH
Let's connect
If you'd like a no-obligation, free discovery meeting, I'd love to hear from you.
Supporting businesses worldwide from our home in Hawke's Bay.
Marie Fryer
+64 21 260 2749
Napier, New Zealand
