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Welcome to the blog
Practical ideas and insights to help B2B businesses grow.

Sales


The number one tip for writing great case studies: start early.
Trying to think back to projects completed years ago is a recipe for frustration, and less compelling stories. In this post we cover the best ways to capture case studies early and get the best stories.
Oct 44 min read


Why good quality customer case studies build trust and boost sales.
When something matters, we look for proof before we buy. We explore why high-quality customer case studies are one of the most powerful tools to build trust, explain complex solutions, and boost sales, and how to know if they’re right for your business.
Aug 154 min read
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