Losing sight of what really matters to your customers and running on guesswork, not insight?
No clear plan for growth, and no time to create one?
Always busy, but revenue's stalling?
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Internal teams not feeling as aligned as you'd like them to be?
Need some marketing expertise, without the full-time overhead?
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Know you need to market your business, but not sure where to start?
Sharper focus, better results.
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I believe the clearer you are on what really matters to your customers, the easier it is to focus on the things that truly drive growth. It all starts with the customer.
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I help businesses shift their view from the inside out. With real customer insight, we can sharpen your target, refine your position, and focus on what moves the needle — not just in your marketing, but across the business.
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Once that’s clear, you can move away from broad, costly tactics to targeted marketing that gets noticed, and deliver on the promises that keep customers coming back.​
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My background spans B2B marketing, customer research, sales, product, customer experience and leadership. That mix has shaped how I work: practical, cross-functional, and always anchored in real customer insight. Now I help other businesses build customer-led strategies, put plans into action, and create sustainable growth.
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Customer strategy
Strategy is all about focus.
By defining the customer markets you're best suited to and how to stand out, we can concentrate your efforts where they’ll have the biggest impact. I work with you and your team to shape a clear strategy and a roadmap that gets results.
Research and insights
Uncover what really matters to your customers, and make faster, smarter decisions grounded in evidence.
Whether it’s a one-off deep dive, quick check-ins, market insights, or ongoing performance tracking, I’ll tailor the approach to what you need.
Marketing and Sales
In B2B, sales and marketing go hand in hand, and when they're not firing, growth's stalling.
I can help you build a joined-up plan or get a specific campaign off the ground and performing.​
Planning and delivery
Planning and delivery is where everything gets done. I provide support to bring your team with you, build buy-in, and embed the plan into how you work over the critical first 90 days.
Looking to showcase your business? Our B2B case study writing services make it easy.
Working together
Whatever the project, I work closely with you to make sure everything runs smoothly, and delivers what you need. You'll get a clear plan, a collaborative approach, and open communication, so you're never left wondering what's next.
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Starting something new can feel uncertain, so I build in plenty of space upfront for questions, and regular check ins along the way to review progress, share feedback and make sure it's working. And I'm always just a message or call away.
Discovery call
A relaxed, no-pressure chat to understand your business, goals, and what you’re looking for, and whether we're a good fit.
Building the plan
I’ll come back with a clear, practical recommendation on the best way to tackle your challenge.
Collaboration
I work alongside you and your team, because collaboration is key to making the strategy yours, and gaining team buy-in.
Getting results
Whether I’m leading delivery, supporting your team, or handing over with guidance, I’ll make sure you’re set up for success.
Success stories
Using customer insight to unlock growth, on both sides of the Tasman.
"We were in a world focused on individually getting stuff done. You lifted us out of that haze, and created a collective reason for doing things, and a shared sense of focus, so that everyone is working together on a collective outcome.
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We were all moving forward before, but in different ways. Now we’re all heading in the same direction, and moving forward faster."
Shaun Tubb, GM Operations
Blick Group
I'm based at FryerHQ in the sunny Hawke's Bay. Through technology, and travel when required, I support customers throughout Australia and New Zealand.
+64 21 260 2749
Let's connect
Book your free discovery call, or drop me a message to see how I can help.