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Welcome to the blog
Practical ideas and insights to help B2B businesses grow.

Case studies
Case studies are one of the most effective ways to generate interest and new sales - find out all about creating great case studies here.


Case study: How Construction Contracts Limited found their voice after 30 years of letting their work speak for itself.
CCL is one of Wellington's most successful civil construction companies. But even businesses like CCL can find themselves hit by unfavourable market conditions and suddenly need marketing help. Here's how FryerHQ helped CCL find their voice and tell their story.
Nov 285 min read


The number one tip for writing great case studies: start early.
Trying to think back to projects completed years ago is a recipe for frustration, and less compelling stories. In this post we cover the best ways to capture case studies early and get the best stories.
Oct 44 min read


Case study statistics 2025: How B2B customer stories drive sales
Case studies aren’t just stories, they’re sales drivers. Explore key statistics showing how they build trust and influence buying decisions.
Aug 224 min read


Why good quality customer case studies build trust and boost sales.
When something matters, we look for proof before we buy. We explore why high-quality customer case studies are one of the most powerful tools to build trust, explain complex solutions, and boost sales, and how to know if they’re right for your business.
Aug 154 min read


What customers really value, isn't always what you think.
Blick believed their market-leading technical expertise set them apart, but customer insight revealed this wasn’t the whole story. That realisation became the foundation for a strategy that aligned the team and sharpened how they deliver value on both sides of the Tasman.
May 264 min read
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