Running on guesswork, not insight?
No plan for growth, and no time to create one?
Always busy, but revenue's stalling?
Sales &marketing running in different directions?
Need marketing help, without full-time costs?
Good at what you do, but struggling to stand out?
SHARPER FOCUS
Better results
I believe growth starts with the customer. When you're clear on who they are and what really matters to them, it's easier to focus on the things that drive results, across sales, marketing and your whole business.
About me
I’ve spent my career marketing and selling products to the business market. And I firmly believe it’s different from selling to consumers. It needs a different mindset and skillset.
Yes, we’re all human at the end of the day, and B2B marketing should recognise that, not treat people like robots (or worse, be boring because "it's business"). But buying for business is different than buying as a consumer, and marketing should reflect that. The products are more complex, with higher costs and risks, longer sales cycles, and multiple decision makers.
B2B businesses deserve better than marketing that repurposes consumer tactics and hopes for the best. You deserve marketing designed for your audience, and marketing that works.
With more than 15 years’ experience as both a B2B marketer and a business leader, I’ve sat on both sides of the table, selling the products and buying them. I now help businesses to tell their story clearly, stand out, and grow.
Growing your business
SERVICES
Whether you need an end-to-end customer strategy or have a specific project or problem area that needs focus, I can help.
Customer strategy
Build the foundations for growth with a solid customer strategy, identifying your key target markets, and how you can differentiate to win.
Sales & Marketing
Sales and marketing go hand in hand in B2B. Whether you need a full growth plan, a specific project delivered, or some case studies developed, I can help.
Research & Insights
Understanding your market is key to successful growth. I uncover insights for a specific project or create ongoing customer feedback programmes.
CASE STUDIES
Success stories
Using customer insight to unlock growth, on both sides of the Tasman.
"We were in a world focused on individually getting stuff done. You lifted us out of that haze, and created a collective reason for doing things, and a shared sense of focus, so that everyone is working together on a collective outcome.
We were all moving forward before, but in different ways. Now we’re all heading in the same direction, and moving forward faster."
Shaun Tubb, GM Operations
Blick Group
GET IN TOUCH
Let's connect
If you'd like a no-obligation, free discovery meeting, or simply to chat about
FryerHQ
Supporting businesses worldwide from our home in Hawke's Bay.
Marie Fryer
+64 21 260 2749
Napier, New Zealand
